What are Keywords?
Keywords are a single or collection of words that people use in Google searches. For example, if someone needs a web development service, then he will search “Best web development service” on google. Here the “Best web development service” is a keyword.
Type of Keywords: Long vs. Short Tail Keyword
There are two types of keywords out there.
- Long Tail Keyword
- Short Tail keyword
As we can see from their name Long Tail Keyword is a large number of words in keywords. If we count the number of words in long-tail, it will be more than 5.
Example: Where I can get the best web development service
In Short Tail keyword number of the word is very few 1 to 5
|Long Tail Keyword
|Short Tail Keyword
|Number of words more than 4
|Number of words 1 to 4
|Low search volume
|Haigh search volume
|Easy to rank
|Hard to rank
Keyword Research Tools
Many free and paid tools help find out the best keyword we can target from our website. Before Keyword Research, we need to keep four things in mind.
- Google Trends
- Search Volume
- Keyword Ideas
- Keyword Competition
Social media marketing + SEO
Paid tools give a list of the idea, but we can use different tools and our brains for free. In Google search at the end, we can found the related keyword. Keyword Surfer also shows related keywords.
https://answerthepublic.com/ is also a great tool to know what people ask about your topics.
You can also use https://www.highervisibility.com/free-seo-tools/keyworddit/ to get more keyword ideas for your business.
Paid tools have the option to see KD (Keyword Difficulty). For Free, we can use https://neilpatel.com/ubersuggest/ or other tools. I recommend using any single tool to see all your KD.
To know about competitors targeted keywords:
Try to find out keywords that none of use.
allintitle : keyword / search volume
The score needs to be less than 1.
I will keep update this tutorial. Visit frequently for more SEO Tutorial