AWJ Investments

A platform with seven home grown Casual Dining concepts, namely: Operation Falafel, Awani, Catch 22, Smoky Beach, Surf Bite, Lulu & Murjan, and Freshlatire

GENERO’S ROLE:

Structured the company and brought in 24 investors. Currently represented on the board and the executive committe

UPCOMING PLANS:

Expanding Operation Falafel and other concepts through franchising and owned stores

Cherry Pik

An investment vehicle focused on the foodservice distribution sector in Africa and Iran, and manages its own private label brand “Culina”.

GENERO’S ROLE:

Structured the company and contributed to the fund raising process. Currently represented on the board and executive committee

UPCOMING PLANS:

Kenya JV launched. Currently finalizing the setup in Iran. Targeting Ghana, Nigeria, and Morocco markets in the near future

Masterminds Education

An education provider backed by a US partner with 60 years of research in brain and child development.

GENERO’S ROLE:

Structured the setup of the company, prepared marketing material, and managed roadshow to raise funds. Currently part of the board

UPCOMING PLANS:

Opened the first ELC in Dubai in January 2016. More ELCs and 1-12K in 2017/2018

BOLORO

A mobile payment solution backed by a US technology partner working with banks and telecom companies in MENA.

GENERO’S ROLE:

Acting as a business and financial advisor to the company, brought in investors, and contributing to developing regional partnerships

UPCOMING PLANS:

Launch in other MENA markets soon. Launching in Palestine, Saudi Arabia, UAE, Egypt and Morocco in 2017

MEVP

MEVP is the largest MENA VC Fund focused on Information, Communication & Technology (ICT) companies in MENA, with AUM of $125Mn.

GENERO’S ROLE:

Acting as a placement agent for the Fourth VC Fund. Currently part of the Investment Committee

UPCOMING PLANS:

Closed the Fourth Fund at $32 million in November 2015. Current portfolio includes 16 investments

Avivo Group

Exited in 2017 - IRR over 30%

A company with 75 healthcare facilities including small hospitals, medical & diagnostic clinics and pharmacies across MENA.

GENERO’S ROLE:

Financial investor. Brought co-investors into the opportunity

UPCOMING PLANS:

Strong pipeline of deals including assets across the GCC. The company has plans to go public in 2017/2018