ASAD HUSSAIN

Entrepreneurial-minded marketing professional with a passion for disruptive and innovative technology.

Visa, Inc. Foster City, California

Marketing Manager

Manage consumer marketing, acquisition, growth, and distribution strategies for Ultimate Game Card. Received recognition through "Go Beyond" awards and multiple promotions: Marketing Associate, Analyst, and currently a Manager.

  • Develop multi-channel co-marketing campigns with merchants to drive revenue and user acquisition goals.

    • Acquired 1 million new users over 4 years (475% growth)
    • Exceeded FY2013 goal of $40 million processed volume, $8 million revenue
  • Negotiate media buys and optimize online advertising initiatives

    • Reduced CPC across all channels by 33-50%, reduced acquisition cost by 73%
    • Increased overall CTR by 411%
  • Create and manage Reseller program to drive international growth and penetration

    • ncreased contribution to overall card volume from 16% to 41% in 3 years
    • Increased Reseller card volume 374% over 3 years
  • Refresh email marketing and social media strategy to maximize growth and user engagement

    • Increased Facebook likes from 100,000 to over 550,000 in 1 year
    • Increased email newsletter opt-ins from 300,000 to 750,000 in 6 months
  • Analyze performance of the overall business, benchmarking against key metrics including:
    ROI, ARPU, and acquisition cost customer LTV

    • Developed custom reporting dashboards providing insight not previously available
  • Grow Ultimate Game Card’s market share and retail presence in North America

    • Established Ultimate Game Card as a top 5 seling prepaid product in the Digital Content category across all major national retail chains
  • Develop multi-channel co-marketing campigns with merchants to drive revenue and user acquisition goals.

    • Acquired 1 million new users over 4 years (475% growth)
    • Exceeded FY2013 goal of $40 million processed volume, $8 million revenue

Hastest Solution, Inc. San Jose, California

Marketing Associate

Utilize email marketing, SEM, and other inbound marketing channels to drive user growth

    Professional

  • Growth Hacking
  • Monetization Strategy
  • Data Analysis
  • Digital Marketing
  • Email Marketing
  • Social Media
  • Media Buying & Advertising

    Technical

  • Web Analytics Tools
  • Salesforce
  • HTML / CSS
  • Advanced Excel User
  • Basic SQL
  • Microsoft Office
  • Adobe Creative Suite

San Jose State University
Graduated 2009

Business Administration: Marketing Management

Bachelor of Science

Theadless Select Type Tees Muppets College Causes Disney Villanis The Nightmare Before Christmas